Professional Services & B2B Marketing Webinars - Hinge Marketing https://hingemarketing.com/library/format/webinars Branding and Marketing for Professional Services Fri, 17 Mar 2023 18:13:30 +0000 en-US hourly 1 Future-Proofing Your Marketing in the Age of ChatGPT https://hingemarketing.com/library/article/future-proofing-your-marketing-in-the-age-of-chatgpt Fri, 17 Mar 2023 17:31:50 +0000 https://hingemarketing.com/?post_type=qd_library&p=47611 Generative AI tools like ChatGPT have burst onto the scene this year introducing the next wave of disruption in professional services branding and marketing. So how do firms adapt in a future dominated by these tools? Join Hinge’s Karl Feldman and Austin McNair as they discuss the state of professional services marketing and how the...

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]]> Generative AI tools like ChatGPT have burst onto the scene this year introducing the next wave of disruption in professional services branding and marketing. So how do firms adapt in a future dominated by these tools?

Join Hinge’s Karl Feldman and Austin McNair as they discuss the state of professional services marketing and how the introduction of AI tools like ChatGPT will impact marketers. Do the risks of using these tools outweigh the rewards? What are the top strategies marketers should leverage moving forward? We will not only answer these questions and more, we will demonstrate ChatGPT in action.

What you will learn:

  • 4 strategies to future-proof your marketing
  • The top threats facing firms in the ChatGPT era
  • How to use ChatGPT effectively. And what you should avoid.

If you’re wondering how tools like ChatGPT might transform your firm’s marketing—and what strategies you should consider employing today—join us for this FREE webinar.

Register Now

Webinar Details:

  • Date: March 30th, 2023
  • Time: 12:00 PM
  • Presenters: Karl Feldman and Austin McNair
  • Cost: Free
Karl FeldmanAustin McNair Register Now

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]]> Rebrand: A Step-by-Step Process for Professional Services https://hingemarketing.com/library/article/rebrand-a-step-by-step-process-for-professional-services Fri, 17 Mar 2023 11:10:58 +0000 https://hingemarketing.com/?post_type=qd_library&p=42576 One of the most consequential decisions a professional services firm can make is when and how to rebrand their company. If done correctly, a rebrand can powerfully reposition your firm with a powerful and memorable brand. Whether you are rebranding your firm for the first time or trying to consolidate multiple brands after a series...

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]]> One of the most consequential decisions a professional services firm can make is when and how to rebrand their company. If done correctly, a rebrand can powerfully reposition your firm with a powerful and memorable brand.

Whether you are rebranding your firm for the first time or trying to consolidate multiple brands after a series of acquisitions, you need a reliable process to take your brand—and your business—to the next level.

Join us on Wednesday, April 12th as Hinge’s Liz Harr and Kelly Moore break down exactly how to rebrand a professional services firm. Discover how to know when your firm should consider a rebrand and then learn a proven step-by-step process to get it right. At the end of their presentation, Liz and Kelly will open up the floor for your questions.

Register Now

What You’ll Learn:

  • The top signs it’s time to rebrand
  • Why some rebranding initiatives go wrong
  • How much you should plan to spend on your rebranding program
  • A proven 7-step approach to a successful rebrand
  • Real-world case examples 
Professional Services Rebrand
Register Now
Date: Wednesday, April 12th
Time: 1:00 PM
Presenters: Liz Harr and Kelly Moore
Cost: FREE
Register Now

 

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]]> Accelerating Growth: Insights from Fastest Growing Accounting and Financial Service Firms https://hingemarketing.com/library/article/accelerating-growth-insights-from-fastest-growing-accounting-and-financial-service-firms Wed, 01 Mar 2023 18:21:33 +0000 https://hingemarketing.com/?post_type=qd_library&p=47542 Today’s marketers of accounting and financial services are working harder than ever to understand shifting marketplace dynamics and respond with the strongest possible marketing plan. To guide them forward the Hinge Research Institute has released the 2023 High Growth Study: Accounting & Financial Services Edition. This year’s research report reveals four key advantages leveraged by...

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]]> Today’s marketers of accounting and financial services are working harder than ever to understand shifting marketplace dynamics and respond with the strongest possible marketing plan.

To guide them forward the Hinge Research Institute has released the 2023 High Growth Study: Accounting & Financial Services Edition. This year’s research report reveals four key advantages leveraged by the fastest growing firms: talent, technology, marketing, and strategy.

Join Hinge’s Lee Frederiksen, Ph.D. and Will Casserly as they partner with the Association for Accounting Marketing for a webinar to reveal these four advantages and the latest marketing insights in the accounting and financial services industry. In the webinar, you’ll learn where the industry as a whole is spending its time and resources and what the high-growth cohort is doing differently. Find out why these firms are able to grow 3X faster and generate twice the profits of average firms.

What You Will Learn:

  • The four advantages of high growth firms
  • What high growth firms prioritize in their marketing budgets
  • Where high growth firms see the most marketing impact
  • Actionable tips for adjusting your marketing plan

Presenters: Dr. Lee Frederiksen & Will Casserly
Cost: FREE

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]]> Driving Organic Growth: Proven Strategies for Professional Services Firms https://hingemarketing.com/library/article/driving-organic-growth-5-proven-strategies-for-professional-services-firms Tue, 14 Feb 2023 13:32:22 +0000 https://hingemarketing.com/?post_type=qd_library&p=43236 Many professional services executives and marketers value one metric above the rest: growth. But not all growth is created equal. So how do you create the kind of growth that builds momentum over time? What are some practical strategies any firm can use to generate sustainable organic growth? Join Hinge’s Lee Frederiksen Ph.D. and Kelly J....

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]]> Many professional services executives and marketers value one metric above the rest: growth. But not all growth is created equal. So how do you create the kind of growth that builds momentum over time? What are some practical strategies any firm can use to generate sustainable organic growth?

Join Hinge’s Lee Frederiksen Ph.D. and Kelly J. Waffle as they describe strategies any firm—even yours—can use to stimulate organic growth. In this webinar, Lee and Kelly will take an in-depth look at each strategy and then they will explain how you can start implementing them today.

What you’ll learn:

  • 5 key strategies of sustainable organic growth
  • How to become your prospects’ firm of choice
  • What questions to ask when conducting prospect/client research
  • How to elevate the quality of your content marketing
  • Which marketing techniques actually work

Presenters: Lee Frederiksen, PhD and Kelly J. Waffle
Cost: FREE

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]]> Website Design for Performance: Content Planning and Priorities https://hingemarketing.com/library/article/website-design-for-performance-content-planning-and-priorities Tue, 31 Jan 2023 14:57:21 +0000 https://hingemarketing.com/?post_type=qd_library&p=45812 Do you suspect your website could be more effective than it is today? Your professional services website should be your firm’s most powerful marketing tool—but for many there are significant challenges with increasing visibility on search engines, organizing their site’s content, and effectively communicating their services. Join Hinge Partner Karl Feldman and Program Director Alex...

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]]> Do you suspect your website could be more effective than it is today? Your professional services website should be your firm’s most powerful marketing tool—but for many there are significant challenges with increasing visibility on search engines, organizing their site’s content, and effectively communicating their services.

Join Hinge Partner Karl Feldman and Program Director Alex Claessen as they discuss what is unique about high performing professional services websites. Along with an in-depth conversation about the latest trends and strategies, they’ll discuss the essential elements of a High-Performance Website. With a proven approach to designing and building a professional services website they will discuss ways to attract new visitors to your site and how the user flow and experience can help deliver a steady flow of qualified leads. 

Hinge has built high-performance websites like this for professional services firms of all sizes. And now we’re going to teach you how it’s done.

What You’ll Learn:

  • What is unique about a high-performance professional services website?
  • Essential elements of professional services website design
  • How to structure your service and markets landing pages
  • A powerful, fail-safe system to attract new visitors and turn the qualified ones into leads
  • Who to feature on your website and what information is most important
  • How user flow can create new leads

Presenters: Karl Feldman and Alex Claessen
Cost: FREE

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]]> Understanding Today’s Changing Government Buyers https://hingemarketing.com/library/article/understanding-todays-changing-government-buyers Thu, 12 Jan 2023 17:52:57 +0000 https://hingemarketing.com/?post_type=qd_library&p=47319 As government contracting firms emerge from a world turned upside down by global turmoil, they find that the way government projects are bought and sold is evolving. But in what ways? And what should firms like yours be doing to stay ahead? Join Hinge’s Lee Frederiksen and Karl Feldman as they are joined by the...

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]]> As government contracting firms emerge from a world turned upside down by global turmoil, they find that the way government projects are bought and sold is evolving. But in what ways? And what should firms like yours be doing to stay ahead?

Join Hinge’s Lee Frederiksen and Karl Feldman as they are joined by the godfather of government marketing Mark Amtower for a research-guided conversation about government buyers. In this open access webinar, this panel will share key findings from our new research report Inside the Buyer’s Brain: Government Contracting Edition and reflect on how firms like yours can adapt to changing conditions and stay relevant to your buyers. You’ll leave the session with practical, up-to-date insights you can use in your marketing and business development planning.

If you’re looking for strategic guidance grounded in the latest buyer research, don’t miss this exciting free webinar!

What you’ll learn:

  • The top business challenges of today’s government buyers
  • How government buyers search for and evaluate potential service providers
  • What factors most influence the final selection of a firm
  • Practical tips you can begin implementing today to better reach your buyers
  • How to stay relevant during times of intense change

Webinar Details:

  • Presenters: Lee Frederiksen and Karl Feldman with Mark Amtower
  • Cost: FREE
Karl Feldman

 

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]]> How High Growth Firms Win Amid Uncertainty https://hingemarketing.com/library/article/how-high-growth-firms-win-amid-uncertainty Tue, 10 Jan 2023 14:14:21 +0000 https://hingemarketing.com/?post_type=qd_library&p=47292 Amid unceasing uncertainty created by the economy, global crises, and changing workplace expectations, many businesses question “Is it still possible to find success in this environment?”  The latest edition of Hinge’s High Growth Study provides us with an answer—a resounding yes. Despite the challenging circumstances of our time, some firms are prevailing. And the research...

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]]> Amid unceasing uncertainty created by the economy, global crises, and changing workplace expectations, many businesses question “Is it still possible to find success in this environment?” 

The latest edition of Hinge’s High Growth Study provides us with an answer—a resounding yes. Despite the challenging circumstances of our time, some firms are prevailing. And the research shows us how!

Join the Dr. Lee Frederiksen and Kelly J. Waffle for a can’t miss webinar as they reveal for the first time the latest findings from the High Growth Study 2023. Conducted for the eighth consecutive year in a row, this study uncovers exactly what the fastest growing professional services firms are doing to outcompete their peers during this age of uncertainty.

 

In the webinar you’ll learn…

  • The four key advantages High Growth firms have over their slower growing peers
  • What marketing and business development technologies to High Growth firms employ the most
  • How talent and corporate culture relate to growth
  • Which areas are High Growth firms more likely to turn to outside agencies for support
  • The core functions high growth marketing teams play at their firms
  • The most impactful marketing techniques of High Growth firms

During the webinar Lee and Kelly will also be taking your questions!

Webinar details:

  • Presenters: Lee Frederiksen, Ph.D. & Kelly Waffle
  • Cost: Free

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]]> Marketing Planning in Uncertain Times https://hingemarketing.com/library/article/marketing-planning-in-uncertain-times Wed, 07 Dec 2022 17:13:11 +0000 https://hingemarketing.com/?post_type=qd_library&p=47214 The New Year is nearly here and it’s time to plan for an even more successful 2023. But what should you do differently? And how do you plan for all the uncertainty ahead? We’re here to help.  Join Hinge’s Lee Frederiksen, Ph.D., and Kelly J. Waffle as they walk you through the key marketing strategies...

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]]> The New Year is nearly here and it’s time to plan for an even more successful 2023. But what should you do differently? And how do you plan for all the uncertainty ahead? We’re here to help. 

Join Hinge’s Lee Frederiksen, Ph.D., and Kelly J. Waffle as they walk you through the key marketing strategies used by today’s best-performing firms. You’ll learn how to develop a strategic marketing plan that expands your audience, builds engagement with prospects, helps close more deals and generates higher profits. And along the way, Lee and Kelly will walk you through the latest data that informed their recommendations.

You will walk away from this webinar with the foundations of a strategic marketing plan that will drive your firm to success—even in the face of market uncertainty.

Webinar Details:

Cost: FREE
Presenters: Lee Frederiksen & Kelly J. Waffle

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]]> Built to Grow: Insights on AEC Buyer Behavior During the Infrastructure Decade https://hingemarketing.com/library/article/built-to-grow-insights-on-aec-buyer-behavior-during-the-infrastructure-decade Thu, 10 Nov 2022 17:12:43 +0000 https://hingemarketing.com/?post_type=qd_library&p=47197 Today’s buyers of AEC services have changed. But have you noticed?  After two years of marketplace turmoil, the way companies buy architecture, engineering and construction services has evolved. But in what ways? And what does this mean for firms like yours? In the just-released edition of our ongoing study, Inside the Buyer’s Brain, we’ve learned...

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]]> Today’s buyers of AEC services have changed. But have you noticed? 

After two years of marketplace turmoil, the way companies buy architecture, engineering and construction services has evolved. But in what ways? And what does this mean for firms like yours?

In the just-released edition of our ongoing study, Inside the Buyer’s Brain, we’ve learned a great deal about how the AEC services buyer has changed—and there are a lot of surprises.

Join Hinge’s Karl Feldman and Katy Pultz as they explore how AEC firms are found, vetted and selected today. During the webinar, they will share key findings from the new study and reflect on how AEC firms like yours can adapt to changing conditions and stay relevant to your buyers. You’ll leave the session with practical, up-to-date insights you can use in your marketing and business development planning.

If you’re looking for strategic guidance grounded in the latest buyer research, don’t miss this exciting free webinar!

Register Now

What you’ll learn: 

  • The top business challenges of today’s AEC buyers
  • How AEC buyers search for and evaluate potential service providers
  • What factors most influence the final selection of a firm
  • Practical tips you can begin implementing today to better reach your buyers
  • How to stay relevant during times of intense change

Date: Thursday, November 17th, 2022
Time: 12:00 PM EST
Presenters: Katy Pultz and Karl Feldman
Cost: FREE

Register Now

Can’t join us live on November 17th? Register anyway and we’ll send you the recording and slides of this webinar presentation.

Karl Feldman Register Now

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]]> Aftermath: How Buyers of Consulting Services Have Changed Over the Past Two Years https://hingemarketing.com/library/article/aftermath-how-buyers-of-consulting-services-have-changed-over-the-past-two-years Thu, 27 Oct 2022 14:27:41 +0000 https://hingemarketing.com/?post_type=qd_library&p=47137 Your buyers are changing. Have you noticed? After two years of marketplace turmoil, the way companies buy consulting services has changed. But in what ways? And what does this mean for firms like yours? In a brand new edition of our ongoing study, Inside the Buyer’s Brain, we’ve learned a great deal about how the...

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]]> Your buyers are changing. Have you noticed?

After two years of marketplace turmoil, the way companies buy consulting services has changed. But in what ways? And what does this mean for firms like yours?

In a brand new edition of our ongoing study, Inside the Buyer’s Brain, we’ve learned a great deal about how the behavior of consulting services buyers has changed—and there are a lot of surprises.

Join Hinge’s Kelly Moore and Consulting Success’s CEO and Co-Founder Michael Zipursky as they explore how consulting firms are found, vetted and selected today. During the webinar, they will share key findings from the new study and reflect on how consulting companies like yours can adapt to stay relevant to your buyers. You’ll leave the session with practical insights you can use in your marketing and business development planning.

If you’re looking for strategic insights grounded in the latest buyer research, don’t miss this exciting free webinar!

What you’ll learn:

  • The top business challenges of today’s consulting buyers
  • How consulting buyers search for and evaluate potential service providers
  • What factors most influence the final selection of a firm
  • Practical tips you can begin implementing today to better reach your buyers
  • How to stay relevant during times of intense change

Presenters: Kelly Moore and Michael Zipursky
Cost: FREE

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